We offer a tailored range of strategic advisory work, including consumer insights, comprehensive brand audits, individual and team training, and growth strategies.

Our clients range from the wellness and tech industries. But the heart of every engagement is the same. We value the warmth of human connections, big-picture thinking, active listening, nuance and discretion.

Often, we act as private advisors to C-suite leaders, investors and marketers who are tackling thorny issues.

We take a holistic approach to each brand, exploring with key questions to start, and then building a set of strategic, actionable solutions that ignite brand growth and resonate with the women consumers that fuel the business.

• What are the obstacles to more sustainable brand growth?

• Who is our consumer today – does it need to change?

• Do we understand how women consumers experience our brand?

• Does the way our brand speaks resonate with the real lives of the women we need to reach?

• Do we understand the nature of the emerging tools and platforms that shape our consumer space?

• What are the opportunities we aren’t seeing?

We also specialize in advanced education programs that provide a big picture lens on today’s hyperdynamic media and cultural landscape. With original insights from new academic research, we help leaders and cross-functional teams grasp what it means to connect deeply with women, unpack algorithmically shaped assumptions, and dig into the fundamentals of thriving brand relationships with real women.