We Take a Holistic Approach to New Consumer Challenges
Our unique, holistic approach combines a proven playbook of real-world experience and cutting-edge academic research into the emerging challenges of consumer culture, which is now shaped by social media, dominating platforms and AI.
We know that consumers brands flourish when they connect to the fullness of women’s lived experiences, online and offline. Today’s social and cultural landscape is more fluid than ever. Virality is exciting, but it’s also turbulent and short-lived. Our passion is building real, rich and resilient consumer relationships that sustain and grow brands over the long run.
Our clients appreciate the hands-on experience we bring from the beauty industry – an early leader in social media - and 15 years of experience addressing issues of gender and race with highly engaged female consumers. That practical experience is enriched by academic media scholarship that brings our clients penetrating insights and fresh models from a range of disciplines and industries to help their brands thrive in today’s amplified, often biased, and ever-dynamic cultural landscape.
Bespoke Services to Meet Your Distinct Needs
We offer a tailored range of services, including strategic advisory engagements, comprehensive brand audits, individual and team training, and de-risking strategies to protect and grow your brand.
Our values form the heart of every client engagement: the warmth of human connections, long-term thinking, active listening, nuance and discretion.
Often, we act as a private advisor to senior marketers or investors who are tackling thorny issues. We start by exploring these key questions and then build strategic, actionable solutions that empower your brand to thrive.
What are known (and unknown) risks embedded in our current structure?
Do we understand the nature of the emerging tools and platforms that shape our consumer space?
How do we navigate online dynamics that we can’t control?
Does the way our brand speaks resonate with the real lives of the women we need to reach?What are the opportunities we aren’t seeing?
We also specialize in sophisticated education programs and coaching to cultivate a big picture lens on today’s hyperdynamic media landscape. With unique insights from academic research, we help critical leaders and cross-functional teams grasp what it means to connect deeply with women consumers and build long-term relationships with real people through today’s platforms.
