How we think is a bit different

Our approach is rooted in cutting-edge media scholarship. We dive deep into the forces – platform dynamics, social media, and AI – that invisibly yet powerfully shape the experience of women’s daily lives. Our approach starts with the big questions: What is the nature of culture today? What does it mean to be human in a hyper-mediated world? And we use these insights to unpack how women relate to brands as consumers, now and in the future.

By anchoring our strategic work on cultural insights and new media scholarship, we help clients confront complex challenges with clarity and depth. Below, we highlight key scholarship that shapes our perspective and informs our practice. We invite you to explore!